Client:
Verizon
Agency:
W12 Studios,
London
Team:
Project manager
Charlotte Walford
Creative director
Henry Proudlove
Designers
Me, Keara Drumm,
Emma Mealy, Jenna Sung,
Ade Omole
My role:
Me, Emma Mealy and Jenna Sung as Product designers we worked closely with Henry Proudlove to define the Content Hub contents. We worked with our motion designer, Ade Omole to study the motion language.
Special thanks to Mario Waza for his help in defining a visual language and to help the team creating 3D mockups for the final presentations.
Goals:
1. Educate people what Cloud Gaming is
2. Learn about Verizon and Google Stradia partnership
3. Drive revenue above the network
4. Expand the overall gamer segment
5. Acquire new connectivity customers
Challenges:
1. Maintain brand coherence
2. Convey excitement
3. Direct visitors to Verizon homepage
Overview
Background
Verizon is the largest telecommunication company in the United States and one of the largest communication technology companies in the world, operating worldwide in 150 countries.
Verizon wanted to expand his horizon in game streaming services.
Collaborating with Google Stadia, Verizon wanted to create the best possible gaming experience for millions of customers.
We designed detailed how Stadia offer could be integrated into existing checkout journeys for 5G Home and Fios products for new and existing VZ customers, for desktop and mobile.
Brief
Streaming games need a lot of networks. Verizon wants a place to inform new and existing customers about the partnership with Google Stadia, educating people about all the opportunities and features for a new gaming experience generation.
Our approach
We designed a landing page to promote the Stadia offer as an initial entry point but creating a framework that can evolve into Verizon’s a multi-purpose hub for gaming offers and contents.
Visual approach
Content Hub
We designed different sections to instruct people about Cloud Gaming, Google Stadia and why Verizon is the best provider to experience the best quality gaming. We identify our visual approach as simple, immersive and contextual.
Motion study
3 - 3.1
From Product introduction to Carousel transition
The product carousel is used to highlight a small set of key product features.
1. Product introduction
2. Carousel Offer introduction
3. Carousel Stadia controller
4. Carousel Chromecast Ultra
6
Gaming contents
This section is a horizontal scrolling experience that showcases various aspects of cloud gaming.
1. Downloading speed
No waiting for downloads
Horizontal scroll
2. Hardwares
No hardware need
Horizontal scroll
3. Games preview
Games library
Horizontal scroll
4. Verizon network
Verizon speed and reliability
Horizontal scroll
8
Interactive typography
Stadia is better with Verizon! We create interactive illustrations of the edge a powerful network can give gamers.
1. Each character animates with a motion blur animation
2. Each character fades and unmasks, animating simultaneously
3. The typography changes perspective in response to the curser position