Background

Back in 2017 I was a Junior digital designer at Zappar, during summer I had the opportunity to work on a brand new responsive webisite for Zappar’s AR software, Zapworks. ZapWorks is an AR toolkit for companies who want to push the boundaries of creativity and storytelling. Using the ZapWorks ecosystem the user can rapidly build, publish, analyse and scale immersive AR experiences across the complete customer journey.

Brief

Create a new visual identity for the brand new Zapwroks responsive website using a  friendly and engaging tone of voice to communicate how fun and easy can be creating AR experiences.

My role

I worked close to my senior UX/UI designer who defined the new style and together we create a new bright and friendly Identity, analysing competitors styles and contents, collaborating with the Marketing, Research and Developers teams.

My main role was to follow my senior’s directions creating new responsive web pages,  illustrations and images to enhance the technical copy to describe the software’s features, being consistent across all pages.

Homepage - Design references

A brief overview of the main elements that my Senior UX/UI designer has created.

Zapworks for brands page

Following the above style I designed the Solution pages.

Zapworks for education page

For this page the only content to be design responsive were images, to show how they behave in mobile.

Zapworks Studio features

ZapWorks Studio is a software that enables designers and developers to create fully-customisable AR, VR and MR experiences across print, product, packaging, retail, and events.

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